VEG OXI MP| Food additive

Fruits and vegetables are vulnerable to natural oxidation, which leads to problems like browning, reduced quality, and shorter shelf life of cut fresh produce, resulting in significant food waste. To combat this, traditional additives like chemical Sulphites have been used, but they contain non-health additives and create an unpalatable bitter taste, diminishing the product's appeal to consumers. With the rising demand for ready-to-eat fruits and vegetables and increasing concerns about food additives, an alternative solution was urgently required to delay oxidation without compromising the original flavor.

Enter Veg Oxi MP, a groundbreaking innovation in the field of food spoilage prevention. Developed by Dr. Roseane Bob, Veg Oxi MP is an all-natural, sustainable product containing the active ingredient of Vitamin C (ascorbic acid). What sets Veg Oxi MP apart is its patented formulation, which uniquely preserves the original taste of ready-to-eat fresh fruits and vegetables while effectively replacing other preservatives commonly used in the food industry.

This extraordinary solution, Veg Oxi MP, has the remarkable potential to significantly reduce the estimated 40% of wasted fruits and vegetables globally. By doing so, it makes a positive impact on sustainable agriculture, helps in mitigating carbon emissions, and conserves our precious water resources. By promoting longer shelf life and maintaining the natural taste of fresh produce, Veg Oxi MP not only benefits businesses but also addresses the critical global issue of food waste, contributing to a more sustainable future for everyone.

What we do

The natural oxidation process leads to substantial waste in Fruits and Vegetables (FV) production, with at least 40% loss attributed to quality issues and logistics. Our product, "Veg Oxi MP," presents a crucial solution to this problem.

By incorporating Veg Oxi MP, businesses can significantly reduce their losses, while simultaneously contributing to sustainable agriculture and enhancing food security. Moreover, the product offers economic and marketing benefits, potentially opening up access to new markets and fostering stronger customer relationships.

Progress to date

Since 2016, we have successfully been selling our product Veg Oxi MP in Brazil, witnessing substantial growth in our business. Now, we are eager to enter in Australia's Fresh Industry  Market and seek assistance in achieving this goal.

In Brazil, Veg Oxi MP has received approvals from ANVISA (Brazilian Health Regulatory Agency) and the Ministry of Agriculture, Livestock, and Supply (MAPA). In Australia, the product has been certified as safe for integration into the food chain by an Australian NATA (National Association of Testing Authorities) Certified laboratory.

To showcase the qualities and effectiveness of our product, we are fully prepared to provide samples for evaluation. Our focus remains on contributing to sustainable agriculture, promoting food security, and delivering significant benefits to the environment, health, and businesses.

We are excited about the prospect of bringing Veg Oxi MP to Australia and making a positive impact on the Australian fresh industry. With the support of Australian partners, we are confident that we can replicate the success we've experienced in Brazil and help Australian businesses thrive with our innovative solution.

The Researcher

Dr. Roseane Bob is a highly experienced professional with in various aspects of the fresh industry, particularly in food safety and quality management. She has a strong background in food science, microbiology, and food manufacturing, enabling her to provide innovative and sustainable solutions for the entire fresh industry, from paddock to plate.

Dr. Bob's specialization lies in food safety and quality assurance, as well as the fruits and vegetables ready-to-eat industry. She is well-versed in implementing and understanding Food Safety Standards such as GFSI, Global GAP, Good Manufacturing Practices (GMP), and Hazard Analysis Points Systems (HACCP), among others.

Throughout her career, she has worked as a Food Safety & Quality Consultant and Auditor in Brazil, delivering effective and measurable results to various stakeholders within the fresh industry, including food authorities, growers, co-operatives, wholesalers, and retailers. Her passion for reducing food waste and losses highlights her commitment to ensuring sustainability and efficiency in the industry.

Meet the huge Innovation

  • Extend shelf life of fresh ready- to-eat vegetables and fruits, without changing the natural flavor.

  •  100% Natural, Organic and Vegan Product; 
  • Maintains the health of vegetables and fruits ready-to-eat;
  • Reduces food waste;
  • Replaces metabisulphite with great advantages;
  • Reduces water consumption;
  • It is highly effective in combating strawberry mold. It can be used in post-harvest strawberries and processed whole or chopped strawberries;
  • Increases fresh ready to eat vegetables and fruits profits.


An Australian Nata Certified laboratory already assured the Veg Oxi MP is safe to be inserted in the food chain.

NATA Certificate of Analysis

Be Our Partner

To advance our mission and expand our impact, we are actively searching for commercial partners in Australia who can join forces with us to introduce and commercialize our innovative product within the Australian fresh industry. If you share our vision of combating food waste, promoting sustainability, ensuring food security, and enhancing the quality of fresh produce, we warmly invite you to collaborate with us.

By working cooperatively, we can create a powerful synergy to address the global issue of food waste and contribute to a more sustainable future. Let's join hands in developing a healthier and more efficient food system that benefits everyone involved, from producers to consumers. Together, we can make a significant difference in the Australian fresh industry and beyond. Contact us today to embark on this exciting journey towards a more sustainable and prosperous food future.